Protection of sensitive data has already been important in Europe but has become more important recently. In many sectors, like banking, insurance and healthcare, it has become a top priority. But also public sectors face organizational challenges to be able to comply with the latest legal regulations when it comes to the use of cloud technology.
SaaS companies overall rely on two main sources of growth and profitability, signing up new customers and upselling to existing customers. It seems this is slowly coming to a halt, like the Ocean Circulation. Endangering SaaS providers and their customers.