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Anybody who can read a financial report knows they are paying too much for compute, storage, networking, and software at Amazon Web Services. It is as obvious as the sun at noon. And it is also obvious – and increasingly so – that the retailing and media businesses at Amazon are as addicted to the AWS profits and the free compute capacity it gives to the corporate Amazon parent as IBM has ever been addicted to the high price of its vaunted mainframe platforms.

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