Build Your Own Public Cloud

Launch a sovereign public cloud — under your brand, on your terms

In short: whitesky enables MSPs to launch their own public cloud under their own brand with a white-label portal, usage-based billing, and multi-location support—no hyperscaler dependencies or complexity.

With whitesky, MSPs can build and run their own public cloud business without becoming a hyperscaler or assembling a complex stack of vendors.

whitesky provides a complete cloud platform that runs on your hardware, in your datacenter (or partner locations), delivered as a managed service. A software edition for self-operation is planned, at the earliest in 2027.

You stay in control of infrastructure, branding, pricing, and customers.

What “your own public cloud” means in practice

A whitesky-powered public cloud allows you to:

  • Offer self-service cloud infrastructure to customers
  • Operate under your own brand, domain, and portal
  • Define your own service catalog, pricing, and margins
  • Scale capacity by adding hardware or federated locations
  • Retain full data sovereignty and customer ownership

This is not reselling someone else’s cloud — it is running your own.

Built for MSP operations (not hyperscaler complexity)

whitesky is designed to match how MSPs actually work:

  • Multi-tenant architecture with strict customer isolation
  • Role-based access for operators, resellers, and customers
  • Shared responsibility models for operate / assist / self-service
  • Integrated networking, storage, and identity
  • No dependency on proprietary hyperscaler APIs

You focus on delivering services — not maintaining cloud software.

White-label portal and APIs

Your public cloud is exposed through a fully white-labeled portal, including:

  • Custom branding (logo, colors, domains)
  • Customer self-service provisioning
  • Integrated billing, quotas, and usage reporting
  • APIs for automation and third-party integrations

The same platform can be used internally by your operations team and externally by customers.

Multi-location by design

Public clouds built on whitesky are multi-location by default.

You can:

  • Combine multiple racks or datacenters into one cloud
  • Add partner locations through federation
  • Place workloads close to customers
  • Expand geographically without central lock-in

All locations are managed through a single portal and API.

A public cloud under your own brandCustomers, resellers and your own operations team use your branded portal, domain and APIs, with self-service provisioning, billing, quotas and usage reports. Underneath runs the whitesky platform with multi-tenant isolation, role-based access, metering and invoicing, over your own datacenters and partner locations added through federation, all managed through one portal and API.Customersself-serviceResellersonboarded by youYour operations teamsame platformYour brand: portal, domain and APIslogo and colors · self-service provisioning · billing, quotas, usage reportswhitesky platformmulti-tenant isolation · role-based access · usage metering and invoicingYour datacenter Ayour hardwareYour datacenter Byour hardwarePartner locationvia federationPartner locationvia federationAll locations are managed through one portal and API; place workloads close to customers
A public cloud under your own brandCustomers, resellers and your own operations team use your branded portal, domain and APIs, with self-service provisioning, billing, quotas and usage reports. Underneath runs the whitesky platform with multi-tenant isolation, role-based access, metering and invoicing, over your own datacenters and partner locations added through federation, all managed through one portal and API.Customers· self-serviceResellers· onboarded by youYour operations team· same platformYour brand: portal, domain, APIslogo and colors, self-serviceprovisioning, billing, quotas, usagewhitesky platformmulti-tenant isolation, role-basedaccess, usage metering, invoicingYour datacenter Ayour hardwareYour datacenter Byour hardwarePartner locationvia federationPartner locationvia federationAll locations: one portal and API
Your brand on top, the whitesky platform underneath, and your own and federated partner locations below it.

Integrated billing & go-to-market readiness

whitesky includes everything required to commercialize cloud services:

  • Usage-based metering every 15 minutes, with fixed capacity-based or pay-per-use pricing
  • Automated invoicing
  • Reseller onboarding
  • Support for SPLA licensing (via Octopus integration)
  • Cost transparency per tenant, service, and location

This allows MSPs to launch cloud services as a business, not just as infrastructure.

Delivery model: managed service

whitesky is delivered as a managed service:

  • installation and setup
  • monitoring and updates
  • platform lifecycle management

This ensures fast time-to-market and operational stability.

A software edition for self-operation is planned, at the earliest in 2027.

From managed service to softwareToday whitesky operates the platform as a managed service, handling installation, monitoring, updates and lifecycle, while you run the cloud for your customers. A software edition is planned, at the earliest in 2027; with it, you could gradually take over platform operation as well. Architecture and business model stay the same.Today: managed servicewhitesky operates the platforminstallation, monitoring,updates, lifecycleYou run the cloud for customersservices, customers, marginSoftware edition: plannedYou operate the platform2027 at the earliest; then takeover if and when you wantYou run the cloud for customersservices, customers, marginSame architecture, same business model
From managed service to softwareToday whitesky operates the platform as a managed service, handling installation, monitoring, updates and lifecycle, while you run the cloud for your customers. A software edition is planned, at the earliest in 2027; with it, you could gradually take over platform operation as well. Architecture and business model stay the same.Today: managed servicewhitesky operates the platforminstallation, monitoring,updates, lifecycleYou run the cloud for customersservices, customers, marginSoftware edition: plannedYou operate the platform2027 at the earliest; then takeover if and when you wantYou run the cloud for customersservices, customers, marginSame architecture,same business model
whitesky operates the platform as a managed service; a software edition for self-operation is planned, at the earliest in 2027.

Typical use cases

MSPs use whitesky-powered public clouds to:

  • Replace or complement hyperscaler dependencies
  • Offer sovereign alternatives to VMware-based clouds
  • Serve regulated customers requiring data locality
  • Build regional or vertical-focused cloud offerings
  • Create new recurring revenue streams without linear growth

Why MSPs choose whitesky

  • You own the cloud — not the vendor
  • You control pricing, margins, and customer relationships
  • You avoid hyperscaler lock-in
  • You scale through federation, not consolidation
  • You start with a managed service, without a platform team of your own

Next steps